Lost files = lost hours. Adopt one convention and never decide again.
Folder tree per client:
— /client/raw
— /client/edits
— /client/final
— /client/delivered
File name: brand_concept_format_v2_9x16.mp4
Rules:
— Version numbers always, never "final_final"
— Aspect ratio in the name
— Move to /delivered only after client approves
Set this up once as a template folder you duplicate. Standardize across every client. Rinse and repeat — your future self thanks you.
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The file-naming + folder system every creator should standardize
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