Myth: you must 'warm up' a new ad account slowly

Myth: you must 'warm up' a new ad account slowly

Borrowed from other platforms, people tiptoe with a brand-new TikTok account, spending almost nothing 'to build trust.' Let's relax that idea.

TikTok doesn't reward a starvation budget. What it needs is enough spend to gather conversions and exit learning. Going too low just keeps you stuck, undertrained and underperforming.

There's no secret trust meter you unlock by spending pennies.

Sensible start:
— Pick a budget that can reach 10 to 20 conversions in a few days
— Keep it steady rather than nervously toggling

Try this: calculate (target cost per result) times 15. That's a reasonable daily starting budget. Don't worry if it feels bigger than you expected, steady fuel beats timid sips.