Myth: duplicate winners over and over to scale It seems logical, copy the winner ten times for ten times the sales. Sadly, this often disappoints. Let's understand it. All those duplicates target the …
Myth: any objective works, just pick Traffic New advertisers often grab 'Traffic' because it's cheap and simple. But your objective tells TikTok WHO to find, so this choice quietly shapes everything. …
Myth: pack the video with text to explain everything Wanting to explain your offer fully is kind and natural. But cramming text on screen usually lowers results. Let me show you why. TikTok is sound-o…
Myth: Spark Ads must run from your own account Spark Ads (ads that promote a real TikTok post instead of a plain uploaded video) confuse people here. Let's clear it up. You do NOT need the video on yo…
Myth: tweak the ad daily to improve it The urge to constantly fiddle is natural. But during the learning phase, frequent edits hurt you. Here's the gentle truth. Changing budget, targeting, creative, …
Myth: set a low bid cap to control costs It feels safe to set a tiny bid cap (the most you'll pay per result). Often it just stalls your campaign. Let's see why. If your bid cap is below what the auct…
