Myth: upload 20 creatives so one wins

It sounds smart, doesn't it? More videos, more chances. But let's slow down.

Your budget gets split across everything in the ad group. If you load 20 videos on a $30 daily budget, each one gets about $1.50, far too little for TikTok to learn which is good. Most just starve.

A creative needs roughly enough budget to reach a handful of conversions before you can trust the result. Spread too thin, and you learn nothing.

Better approach:
— Test 3 to 4 creatives per ad group
— Give each room to actually spend
— Pause clear losers, then add fresh ones

Try this: count the creatives in your busiest ad group. Over four? Trim it. You're not behind, you're tightening up.