Myth: tweak the ad daily to improve it

Myth: tweak the ad daily to improve it

The urge to constantly fiddle is natural. But during the learning phase, frequent edits hurt you. Here's the gentle truth.

Changing budget, targeting, creative, or your optimization event resets learning. TikTok starts over, and your early data goes to waste. Daily tweaks keep you stuck in 'Learning' forever, where costs are highest.

Think of it like baking, you can't keep opening the oven.

Healthy habit:
— Make no major edits for the first 3 to 5 days
— If you must change budget, keep it under about 20 percent

Try this: set a calendar note for day 4 to review one campaign, and promise yourself not to touch it before then. Don't worry, doing 'nothing' IS the right move here.