Your 15-Minute Weekly Account Routine

Accounts drift if you never check in. Here's a calm Monday routine that keeps things healthy without overwhelm.

— First: glance at account-level spend and total conversions versus last week. Up, down, or flat?
— Next: sort ad groups by cost per result and note the worst one; consider pausing it.
— Then: check creative frequency; if it's climbing past 2 to 3, your videos are getting tired.
— After that: confirm your pixel still shows Active in Events Manager.
— Finally: queue one new creative to test this week.

A common mistake is making five changes at once; pick one improvement and let it breathe.

Don't worry if some weeks look flat; steady beats frantic.

Try this: block 15 minutes every Monday on your calendar for this list. Small habits build strong accounts, and you're building one.