Knowledge panel or featured snippet? Tell them apart Today's lesson: two boxes confuse beginners. A knowledge panel is the tall box on the right that describes a thing — a person, company, or place — pulling facts from t…
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Why you can't pick your own sitelinks Today's lesson: sitelinks — those extra indented links under a result that jump to inner pages — are chosen by Google, not you. People email Google support asking to add them. There'…
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Stuck with a bad photo in your knowledge panel? Today's lesson: a knowledge panel is that boxed summary on the right of a search, like a trading card for a brand, person, or place. Real example: search a famous chef and …
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Tall photos get picked for image packs more often Today's lesson: in the image pack, not every shape fits well. On phones, Google often favors images that aren't tiny and aren't awkwardly thin. A reasonably large photo, …
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Stock photos quietly lose the image pack Today's lesson: the image pack — that row of photos inside results — tends to favor original images over the same stock photo everyone else uses. If a hundred sites use one stock …
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Help your video win the carousel with timestamps Today's lesson: a video carousel is the row of video thumbnails you can swipe sideways in search. Getting in isn't only about views — Google loves videos it can understand…
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