31 October 2026
Myth: Adding an FAQ guarantees you'll land in People Also Ask Today's lesson: People Also Ask — that expanding box of related questions on Google — is not won by stuffing an FAQ at the bottom of your page. The common adv…
@SERPSchool
27 October 2026
Serp sitelinks: how to get extra links under your result In short: serp sitelinks are extra links that Google may show under a main search result. To get them, build clear pages, use structured data, and make each link d…
@SERPSchool
23 October 2026
Myth: You can't control your sitelinks at all Today's lesson: a sitelink — those extra little links shown under your main result — feels random. The popular advice says "just wait, Google decides everything." That's only…
@SERPSchool
20 October 2026
SERP features: как не потерять клики из-за “доп. блоков” в выдаче SERP features — это элементы в поисковой выдаче, которые стоят рядом с обычным сниппетом: звездочки, картинки, ответы, карты, sitelink — те самые доп. ссы…
@SERPSchool
17 October 2026
SERP features: как понять, что Google уже отвечает за вас SERP features — это дополнительные блоки в поисковой выдаче: карта, ответы, отзывы, картинки, sitelink — те самые ссылки под основным результатом. Think of the SE…
@SERPSchool
10 October 2026
Earn a thumbnail next to your result Today's lesson: a thumbnail — the small image that sometimes sits to the left of a search result, common on phones — makes your listing catch the eye and grab more taps. Think of it l…
@SERPSchool
06 October 2026
Control the site name shown in results Today's lesson: the site name — the small brand name displayed above your result, like "SERP School" — is something Google chooses, but you can guide its choice. Picture the sign ab…
@SERPSchool
03 October 2026
Ошибка в SERP, из-за которой кликают не на ваш сайт SERP — это страница с результатами поиска, как витрина магазина: человек смотрит и выбирает, куда зайти. Если ваша карточка в этой витрине выглядит слабо, клики уйдут к…
@SERPSchool
30 September 2026
Как не слить CTR из-за слабого заголовка в SERP CTR — это кликабельность: сколько людей кликнули по вашей странице в поиске. SERP — это страница выдачи, как витрина магазина: если вывеска тусклая, мимо пройдут даже с хор…
@SERPSchool
29 September 2026
Track which SERP features you own Today's lesson: a SERP feature — any special block beyond the plain blue links, like a snippet, image pack, or People Also Ask answer — is worth watching, because you can lose them quiet…
@SERPSchool
28 September 2026
Build a step-by-step rich result Today's lesson: a how-to rich result — a result that shows your numbered steps, sometimes with little images, right in search — turns a guide into an eye-catching listing. Picture your re…
@SERPSchool
27 September 2026
💡 Если по теме — посмотри @SitemapSOP. Часто пишут sitemap index files.…
@SERPSchool
26 September 2026
Win back a snippet a rival took Today's lesson: a featured snippet — the answer box at the top of search — can switch owners. If a competitor's text now sits there instead of yours, you can fight to reclaim it. Think of …
@SERPSchool
25 September 2026
Get into the local map pack Today's lesson: the local pack — the box with a map and three nearby businesses near the top of search — is how local customers find you. A few basics get you in the running. Picture three sho…
@SERPSchool
24 September 2026
Capture the featured snippet Today's lesson: a featured snippet — the boxed answer pulled to the very top of search, above the normal results — is the spot everyone wants. You can write specifically to win it. Think of i…
@SERPSchool
23 September 2026
Land a spot in the video carousel Today's lesson: a video carousel — the sideways-scrolling row of video thumbnails in search results — mostly pulls from YouTube and rewards videos with clear topics and key moments. Thin…
@SERPSchool
22 September 2026
Earn review stars on your result Today's lesson: review stars — the little gold stars and rating number shown under some results — are a rich result that makes your listing stand out and pull more clicks. Imagine two res…
@SERPSchool
21 September 2026
Helping image packs: image sitemap vs on-page signals Today's lesson: an image sitemap — a special list of your pictures' web addresses given to Google — helps photos get found. But it's only half the job. Picture mailin…
@SERPSchool
21 September 2026
Correct wrong facts in a knowledge panel Today's lesson: a knowledge panel — the fact box beside search results — sometimes shows an old logo, wrong founding year, or outdated address. You can push for fixes. Picture a n…
@SERPSchool
20 September 2026
Add breadcrumbs to your search result Today's lesson: a breadcrumb — the little path like Home > Guides > This Page shown above a result — replaces the messy URL and makes your listing look trustworthy. Think of it like …
@SERPSchool
20 September 2026
Two kinds of sitelinks — don't confuse them Today's lesson: sitelinks — those extra page links listed under a search result — come in two flavors that people mix up. Think of a store's front window versus a search counte…
@SERPSchool
19 September 2026
Map a whole People Also Ask tree Today's lesson: People Also Ask — that growing list of related questions in search — secretly multiplies. Click one and two new ones appear. You can harvest the whole tree. Imagine pullin…
@SERPSchool
19 September 2026
Google wants a list — you gave it a paragraph Today's lesson: a featured snippet (the answer box on top) comes in shapes — a paragraph, a list, or a table. Google picks the shape that fits the question. Real example: sea…
@SERPSchool
18 September 2026
Audit the SERP before you write Today's lesson: the SERP — the search engine results page, everything you see after hitting enter — tells you what Google wants for a keyword. Read it first, write second. Think of it like…
@SERPSchool
18 September 2026
Your video shows up — but skips the good part Today's lesson: a video carousel is that sliding row of video thumbnails on Google, like a shelf of DVDs you can scroll sideways. Real example: search how to tie a tie and a …
@SERPSchool
17 September 2026
Set up an FAQ rich result Today's lesson: a rich result — a normal result dressed up with extra info like stars, prices, or expandable questions — can show your FAQs right in search when you mark them up correctly. Pictu…
@SERPSchool
17 September 2026
One comparison table that owned three PAA boxes Today's lesson: People Also Ask — the expandable questions in search — often pulls from clear comparisons, not just plain definitions. Real example: a software blog wanted …
@SERPSchool
16 September 2026
Why the same search looks different every week Today's lesson: SERP features — the extras like snippets, image packs, and People Also Ask — come and go. A snippet there on Monday can vanish by Friday. Beginners think the…
@SERPSchool
15 September 2026
Get into the image pack Today's lesson: an image pack — that row or block of photos that shows up inside regular search results — sends free visitors to pages with well-labeled images. Picture a search for "banana bread"…
@SERPSchool
15 September 2026
A knowledge panel shows a wrong fact — now what Today's lesson: a knowledge panel — the fact box on the right of a brand or person — sometimes lists the wrong founding year or an old logo. Beginners panic and try to edit…
@SERPSchool
