Decide to Kill or Keep an Ad in 3 Checks

Decide to Kill or Keep an Ad in 3 Checks

New advertisers pause too early or too late. Let's use simple thresholds so the decision isn't emotional.

— Check spend first: don't judge anything until an ad has spent at least 2 to 3 times your target cost per result. Less than that is just noise.
— Check CTR: below 1% with enough views usually means a weak hook; that's a creative problem.
— Check conversions: spent 3x your target with zero results and decent clicks? Pause it.

Match the symptom to the fix: low CTR means change the hook; good CTR but no sales means fix the landing page.

Don't worry if pausing feels like failure; killing weak ads frees budget for winners.

Try this: write your target cost per result on a sticky note so every pause decision has a number behind it. Clear rules, calmer mind.