Test Interest Targeting Against Broad

Test Interest Targeting Against Broad

Interest targeting means you pick topics your buyers like; Broad means you let TikTok decide using your pixel. Let's compare them head to head.

— First: build one ad group with 3 to 5 closely related interests (don't pile on 20; that confuses delivery).
— Next: build a twin ad group with NO interests, just age, gender, and country.
— Give both the same creative and the same budget for a fair fight.
— Run 4 to 5 days, then compare cost per result, not clicks.

Often Broad wins once your pixel has data, but you won't know until you test on your own offer.

Don't worry if the result surprises you; that surprise is real learning.

Try this: pick your 3 to 5 interests now and keep them tightly related. Then build the Broad twin. You're running a real experiment, that's pro-level thinking.