The survey three journalists killed before it lived We ran a 2,000-person survey on remote-work burnout for a HR software client. The first pitch went nowhere. "Everyone's done burnout," one editor wrote back. Fair. So w…
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The campaign that hijacked a Tuesday tide chart A coastal-property insurer wanted coverage but had no announcement. So we looked at what was already in journalists' inboxes that week: a minor coastal flooding warning. Th…
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The campaign that won on one photograph Most data PR forgets that some desks run on images, not numbers. The setup: an outdoor-gear brand with a story about shrinking glaciers — worthy, but crowded. A hundred climate pit…
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