Newsjacking has a narrow window that most people miss.
When a major story breaks in your industry, journalists are looking for expert commentary, data, and context within hours — not days. The affiliate marketers who get quoted are the ones who respond quickly with something specific and quotable.
How to set this up:
- Monitor Google News, Twitter/X trending topics, and industry newsletters for breaking stories
- Have a list of journalists who cover your space ready to contact
- Prepare 2-3 data points or expert angles you can quickly customize
The pitch for newsjacking is different from cold PR: lead with the news hook, explain why you're a relevant source for this specific story, and give them a ready-to-use quote they can publish immediately.
Timing matters more than polish here. A decent pitch in hour two beats a great pitch in hour twelve.
The Press Hook
@ThePressHook
Newsjacking has a narrow window that most people miss.
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