The single biggest mistake in digital PR pitches: leading with what you want instead of what the journalist gets. Bad opening: "We've just published a comprehensive guide to affiliate marketing and wo…
Positioning a founder as the reporter's go-to source in 30 days Our client's founder was invisible. A month later, three reporters had him on speed dial. The playbook was patience disguised as speed. …
Turning a boring dataset into a chart reporters steal Our client sat on rich data that nobody wanted. The numbers were fine, the presentation was a morgue. We rebuilt one chart and earned 50 syndicati…
Newsjacking has a narrow window that most people miss. When a major story breaks in your industry, journalists are looking for expert commentary, data, and context within hours — not days. The affilia…
Building a media list that isn't just names in a spreadsheet We inherited a 400-contact database for a travel brand and threw most of it away. The 30 names we kept drove every placement. Here's how we…
Rewriting a press release until a reporter would actually use it A client handed us 600 words of corporate fog announcing a partnership. We rebuilt it in five passes, and it got picked up by two trade…
