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Source First

Source First

Learn to land journalist quotes and authority links step by step: how to read queries, write a pitch that gets picked, and turn a mention into a backlink.

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Последние публикации

Последние 30 публикаций канала. Каждый пост открывается отдельной веб-страницей со ссылкой на оригинал в Telegram.

Friends of the channel — a mixed bag worth following: — @PinToPayday — Real Pinterest case studies with the full timeline and numbers — how… — @DropAndFlip — A daily curated digest of the best domain plays: expired drops…
@SourceFirstHQ
Keep a one-page source kit ready The sources who get quoted most aren't the fastest typists — they're the most prepared. They built a small kit once and reuse it. A "source kit" is a single page holding everything a repo…
@SourceFirstHQ
Answer the question they asked, not the one you wish they asked The most common reason a good pitch gets ignored: the source talks about their favorite topic instead of the reporter's actual question. A journalist's quer…
@SourceFirstHQ
Chasing big outlets vs. accepting smaller ones A query from a famous magazine feels like the prize. A query from a small trade blog feels like a consolation. As a beginner, you should often choose the opposite of your in…
@SourceFirstHQ
Giving one quote vs. offering several When you answer a query, you can hand the reporter a single tight quote or a small menu of two or three. Each has a place. 1. One quote — focused and confident. Best when the questio…
@SourceFirstHQ
You can be a source without a fancy title Many beginners assume reporters only want CEOs and PhDs. Not true. Reporters constantly need "real people" sources — folks with hands-on experience, not just credentials. Think o…
@SourceFirstHQ
What an "authority link" really means When a reporter quotes you and links to your site, that link is called an authority link — a link from a trusted, well-known website pointing to yours. Why does it matter? Think of i…
@SourceFirstHQ
Lead with your credentials, or lead with the answer? Every pitch has two ingredients: who you are, and what you say. Beginners agonize over the order. Here is the honest tradeoff. 1. Answer first — open with the useful q…
@SourceFirstHQ
Where to put your hook: subject line or first sentence? A reporter scanning fifty replies decides in seconds whether to open yours. You have two places to grab them — the subject line and the opening sentence — and which…
@SourceFirstHQ
Answering first vs. answering best New sources worry about a tradeoff: should I fire off a quick reply to be early, or take an hour to polish it? Both can win, depending on the query. 1. Speed wins when a reporter is on …
@SourceFirstHQ
Source First: как брать интервью у эксперта и не утонуть в общих словах 1. Сначала нужен не «спикер», а человек с опытом. Экспертный источник — это тот, кто видел задачу изнутри: делал, ошибался, исправлял. Think of it l…
@SourceFirstHQ
Pitching a statistic vs. pitching a story Reporters quote two kinds of sources: ones who give a hard number, and ones who give a vivid example. Knowing which a query wants helps you pick the right angle. 1. A statistic p…
@SourceFirstHQ
Sending one pitch to many vs. tailoring each one When several queries match you in a day, you face a choice: reuse one strong answer for all, or rewrite for each. The right call depends on how alike the questions are. 1.…
@SourceFirstHQ
Journalist callouts on social media vs. a query database Reporters ask for sources in two places: inside paid databases, and openly on social platforms (often tagged so sources can find them). Watching social callouts is…
@SourceFirstHQ
Pitching through a platform vs. emailing the journalist directly There are two roads to getting quoted. One is answering a query inside a service. The other is finding a reporter's own email and pitching them cold. Both …
@SourceFirstHQ
Beyond the niche Most of you wear more than one hat — @greenday_roi covers ROI case breakdowns, which pairs nicely with what we do. Real campaigns told as stories — the offer, the traffic, the day it finally went……
@SourceFirstHQ
Keyword alerts vs. reading every query yourself Many tools let you set "keyword alerts" — you pick words like "email marketing," and the tool only pings you when a query mentions them. The alternative is reading the full…
@SourceFirstHQ
Big general database vs. small niche one When you start, you will meet two kinds of tools for finding reporter requests (called "queries" — short questions journalists post asking for expert input). 1. The big general da…
@SourceFirstHQ
Email pitch vs. portal form: which should you use? Some services email you reporter requests. Others make you log into a website (a "portal") and submit answers there. Here is the difference, plainly: 1. Email pitch — yo…
@SourceFirstHQ
You sent ten pitches, heard nothing, and quit Silence is normal early on. Reporters only contact the sources they use, so most replies get no response even when they're good. Beginners read that quiet as failure and stop…
@SourceFirstHQ
You got published with your name spelled wrong Reporters copy your details exactly as you typed them. If your signature is sloppy, that typo follows you into print — and a misspelled name doesn't build your authority. Th…
@SourceFirstHQ
You turned a quote chance into an ad The query asked for advice; you delivered three plugs for your product. Reporters reflexively delete pitches that are really commercials wearing an expert costume. Think of it like a …
@SourceFirstHQ
You ignored the reporter's instructions and got skipped Queries often include rules: "answer in 2-3 sentences," "include your data," "no PR firms." Beginners skim past these and break them, which is an instant reason to …
@SourceFirstHQ
Your opening made you look like a mass-mailer "Dear Sir/Madam, I hope this email finds you well, I am writing to offer..." The reporter's spam radar lights up before sentence two. Think of it like a sales call that opens…
@SourceFirstHQ
You can't remember which pitches worked Beginners fire off replies and never write down what they sent. So they repeat weak approaches and can't tell what's actually landing. Think of it like fishing all day without noti…
@SourceFirstHQ
HARO-письмо, на которое журналисту хочется ответить 1. HARO — это запрос журналиста на комментарий. Представь его как открытую витрину: кто первым даст ясный и полезный ответ, тот и получает шанс на упоминание. 2. Письмо…
@SourceFirstHQ
Network picks — SEO & search: — @ToxicFilterSEO — The straight truth about toxic links and disavow: when it actually… — @InsertedSEO — Everything on niche edits and link inserts: spotting placement… — @TooFastTooLinked —…
@SourceFirstHQ
You stretched the truth and got fact-checked out To sound impressive, beginners round "some customers" up to "everyone" or claim a trend they can't back. Good reporters verify, and one shaky claim kills the whole quote. …
@SourceFirstHQ
The reporter loved your quote but couldn't reach you A reporter sometimes wants a quick follow-up: confirm a fact, get your exact title, ask one more thing. If you didn't leave clear contact details, they pick someone ea…
@SourceFirstHQ
You wrote 600 words and the reporter read none A long, wandering reply feels generous. To a reporter under deadline it feels like homework, and homework gets skipped. Think of it like answering "what time is it?" with th…
@SourceFirstHQ
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