29 October 2026
Почему Source First экономит время и снижает ошибки в работе с трафиком 1. Source First — это подход, где ты сначала опираешься на источник, а уже потом делаешь вывод. Источник — это первичный материал: документ, скрин, …
@SourceFirstHQ
26 October 2026
A Calm Weekly Outreach Routine Being quoted is a habit, not a lottery. Here is a gentle weekly rhythm that beginners can actually keep. Think of it like watering a plant: small and regular beats one giant flood. 1. Monda…
@SourceFirstHQ
22 October 2026
Source First: как не ошибиться с первым запросом к эксперту 1. Source First — это подход, где вы сначала ищете человека с нужным опытом, а потом уже собираете текст. Think of it like… не писать статью по памяти, а сверят…
@SourceFirstHQ
15 October 2026
Turn a Quote Into a Link, Step by Step Sometimes an article quotes you but only mentions your name, with no link to your site. A polite follow-up often fixes this. A "link" here means a clickable line pointing back to yo…
@SourceFirstHQ
12 October 2026
HARO и outreach журналистам: как не слать бесполезные ответы 1. HARO и journalist outreach — это поиск и контакт с журналистом, которому нужен комментарий. Think of it like… отвечать не “всем подряд”, а на конкретный зап…
@SourceFirstHQ
08 October 2026
HARO и журналистские запросы: как не слить шанс на упоминание 1. HARO — это площадка, где журналисты ищут экспертов для комментариев. Journalist outreach — это похожий подход: вы сами пишете редактору и предлагаете полез…
@SourceFirstHQ
05 October 2026
The Subject Line That Gets Opened A reporter opening 200 replies decides in a glance. Your subject line is the doorway. Here is a simple formula. Pattern: [Your role] on [their exact topic]. Example: "Dentist on whether …
@SourceFirstHQ
30 September 2026
How to Pick the Right Request to Answer Each day brings many journalist requests. Answering the wrong ones wastes your time. Here is how to choose. 1. Match: does it ask about something you have actually done? If not, sk…
@SourceFirstHQ
29 September 2026
Как получить ответ журналиста: 5 правил для HARO и outreach 1. HARO и journalist outreach — это запросы для СМИ: журналист ищет комментарий, а вы даёте короткий, полезный ответ. Think of it like… вы не продаёте, а помога…
@SourceFirstHQ
28 September 2026
HARO и outreach журналистам: как не получить молчание вместо ответа 1. HARO — это запросы от журналистов, а outreach — когда вы сами пишете редактору. Think of it like: HARO — это «меня ищут», outreach — «я стучу сам». В…
@SourceFirstHQ
27 September 2026
Build a Quote Bank in One Sitting A "quote bank" is a saved file of pre-written answers you can adapt fast. It turns hours of writing into minutes. Think of it like a spice rack: ingredients ready, so cooking is quick. 1…
@SourceFirstHQ
26 September 2026
Is This a Real Reporter? A 5-Point Check Most requests are genuine, but a quick check protects your time and your name. Run this before replying. 1. Outlet named? A real request says the publication, not "a major site." …
@SourceFirstHQ
25 September 2026
Your Very First Pitch, Step by Step Never pitched a journalist before? Here is the gentle walkthrough. A "pitch" just means a short email offering yourself as a quotable source. 1. Find one request that matches something…
@SourceFirstHQ
24 September 2026
The 30-Minute Pitch Checklist A reporter sends out a request for an expert quote (a short note saying "I need a source who knows X"). Speed wins. Here is a checklist you can run in 30 minutes flat. Think of it like packi…
@SourceFirstHQ
23 September 2026
Pitching as a generalist vs. a specialist When you answer queries, you can present yourself as someone who knows a little about everything, or someone who owns one narrow topic. The choice shapes how often reporters pick…
@SourceFirstHQ
22 September 2026
A link in your bio line vs. a link inside the quote Getting quoted is step one. Getting a clickable link to your site is the real prize, and there are two common spots for it. 1. Bio-line link — "Jane Doe, founder of exa…
@SourceFirstHQ
21 September 2026
Free plan vs. paid plan: what you're really buying Most query services have a free version and a paid one. Beginners often ask if paying is worth it. Usually the paid plan is not buying you better queries — it is buying …
@SourceFirstHQ
21 September 2026
An unlinked mention vs. a linked one: which to chase Sometimes an article quotes you but doesn't link to your site. Other times you get a proper link. Both have value, but you handle them differently. 1. Linked mention —…
@SourceFirstHQ
20 September 2026
Following up vs. letting it go You pitched, and silence. Do you nudge the reporter or move on? This is a real tradeoff between persistence and patience. 1. Follow up — a single short note can rescue a pitch that got buri…
@SourceFirstHQ
20 September 2026
You gave facts but missed what makes a story Reporters aren't collecting facts; they're building a story. A reply full of accurate information but no angle gives them nothing to hang it on. Think of it like handing someo…
@SourceFirstHQ
19 September 2026
Tracking pitches in a spreadsheet vs. a built-in tool After a few weeks of pitching, you'll lose track of what you sent. You need a record. Two options: a simple spreadsheet you build, or a tracking feature inside a paid…
@SourceFirstHQ
19 September 2026
You forgot to say why anyone should believe you A reporter doesn't know you. A great answer from an unknown stranger still raises one quiet question: who is this? Think of it like giving directions confidently — people f…
@SourceFirstHQ
18 September 2026
Same-day deadlines vs. far-off ones: pick your battles Every query carries a deadline, and that single detail should change which ones you answer first. Beginners often reply to whichever they see first. Sort by deadline…
@SourceFirstHQ
18 September 2026
One polite follow-up rescued 2 quotes A freelancer almost left wins on the table. Here's the small habit that saved them. 1. She sent 12 answers and heard nothing for a week. 2. For 4 of them, the writer had asked a foll…
@SourceFirstHQ
17 September 2026
The consultant who only answered in the first 2 hours He tracked something simple: how soon he replied versus whether he won. 1. Replies sent within 2 hours of a question going out: 9 sent, 4 used. 2. Replies sent 2 to 6…
@SourceFirstHQ
17 September 2026
Once-a-day digest vs. real-time alerts Many tools let you choose how queries reach you: one tidy email a few times a day, or an instant ping the moment a matching request appears. The right setting depends on your day. 1…
@SourceFirstHQ
16 September 2026
Keep a one-page source kit ready The sources who get quoted most aren't the fastest typists — they're the most prepared. They built a small kit once and reuse it. A "source kit" is a single page holding everything a repo…
@SourceFirstHQ
15 September 2026
Answer the question they asked, not the one you wish they asked The most common reason a good pitch gets ignored: the source talks about their favorite topic instead of the reporter's actual question. A journalist's quer…
@SourceFirstHQ
15 September 2026
Chasing big outlets vs. accepting smaller ones A query from a famous magazine feels like the prize. A query from a small trade blog feels like a consolation. As a beginner, you should often choose the opposite of your in…
@SourceFirstHQ
14 September 2026
Giving one quote vs. offering several When you answer a query, you can hand the reporter a single tight quote or a small menu of two or three. Each has a place. 1. One quote — focused and confident. Best when the questio…
@SourceFirstHQ