28 October 2026
Q: Everyone says "offer the highest commission to win the best affiliates." Should I just outbid? That's the most expensive myth in this business. The top affiliates rarely pick the highest payout — they pick the highest…
@ProgramDesk
25 October 2026
Q: I keep hearing "recruit affiliates with the highest EPC." Is that the metric to chase? No, and chasing it will distort your program. EPC (earnings per click) is the affiliate's payout per 100 clicks — it tells you how…
@ProgramDesk
21 October 2026
Q: How do I run a quarterly health review of my whole program? Once a quarter, step back from daily tickets and audit the program as a business. Go in this order: — Concentration risk: what share of revenue comes from yo…
@ProgramDesk
18 October 2026
Q: A partner is disputing their payout. How do I work through it? Disputes are normal; handling them badly is what loses partners. Run a fixed process so it stays factual: — Pull the data before you reply. Their conversi…
@ProgramDesk
11 October 2026
Q: What goes into a creative pack that partners actually use? Most creative libraries sit untouched because they're built for you, not the partner. Assemble it this way: — Start with text, not banners. Partners need emai…
@ProgramDesk
07 October 2026
Q: I'm hiring my first affiliate manager. What KPIs do I set? Don't measure them on raw revenue alone, that rewards volume over health. Build a scorecard in this order: — Active partner count: how many drove a sale this …
@ProgramDesk
04 October 2026
Q: How do I QA my affiliate tracking before going live? Broken tracking means you either pay for nothing or stiff real partners. Test it like this, in order: — Generate a test link as a real affiliate would and click it.…
@ProgramDesk
30 September 2026
Q: How do I review a partner's traffic quality before scaling them up? Before you raise a partner's rate or give them exclusive offers, run a quality check, not just a revenue check: — Look at post-sale behavior. Their c…
@ProgramDesk
29 September 2026
Q: How do I set my cookie window and attribution rules deliberately? The cookie window is how long after a click a sale still credits the partner. Decide it with a process: — Pull your real buying cycle from analytics. T…
@ProgramDesk
28 September 2026
Q: I caught an affiliate bidding on my brand name. What's my response playbook? Brand bidding is a partner buying ads on your own brand keywords, then taking commission on traffic that was already yours. Handle it in ste…
@ProgramDesk
27 September 2026
💡 Если по теме — посмотри @CleanTrafficDesk. Часто пишут lead rejection reasons.…
@ProgramDesk
26 September 2026
Q: What's an actual step-by-step for recruiting affiliates, not just "post in forums"? Recruiting is sales. Run it like a pipeline: — Build a target list. Search your category plus "review," "best," and "coupon." The sit…
@ProgramDesk
25 September 2026
Q: How do I decide between launching on a network versus building in-house? Work through these questions in order instead of guessing: — What's your monthly affiliate revenue target? Below roughly $20k/month, a network's…
@ProgramDesk
24 September 2026
Q: A partner drove sales that turned out fraudulent. How do I process a clawback correctly? A clawback reverses commission you already credited. Done sloppily it sparks disputes, so follow a clean sequence: — Document fi…
@ProgramDesk
23 September 2026
Q: How do I build a tiered commission structure from scratch? Tiers reward volume, but a bad ladder either pays for nothing or never triggers. Build it backwards: — Start from your margin. Know the absolute max commissio…
@ProgramDesk
22 September 2026
Q: A partner just got approved. What's my onboarding checklist? The first week sets whether they ever send traffic. Run this every time: — Send a welcome email within 24 hours with their links, top creatives, and your di…
@ProgramDesk
21 September 2026
Q: What clauses must my program terms actually include? Your terms are the contract every partner agrees to, and vague terms cost you in disputes. Cover these, in plain language: — Valid sale definition: what attributes,…
@ProgramDesk
20 September 2026
Q: How do I run a fraud audit on my existing program? Block a quiet afternoon and pull your last 90 days. Work top-down: — Sort affiliates by conversion rate. Anyone converting at 3x the program average gets flagged for …
@ProgramDesk
19 September 2026
Q: How do I decide on a minimum payout threshold? The threshold is the minimum a partner must earn before you send money. Set it with this checklist, not a copied number: — Calculate your cost per payout. Wire fees, PayP…
@ProgramDesk
18 September 2026
Q: I'm launching my first affiliate program next month. What do I do in the first 30 days? Resist the urge to mass-recruit on day one. Here's the sequence that prevents a messy launch: — Week 1: Lock your terms. Commissi…
@ProgramDesk
17 September 2026
Q: What's your step-by-step for vetting a new affiliate application? Don't auto-approve, and don't rely on gut feel. Run this in order before you click approve: — Check the promo method field. If it's blank or says "soci…
@ProgramDesk
15 September 2026
Q: Rely on my network's fraud tools or run my own fraud checks? Network fraud tools are table stakes, not a finish line. Use them, but don't outsource your judgment. — The network catches generic abuse — bots, click spam…
@ProgramDesk
14 September 2026
Q: Dedicated affiliate managers or a self-serve portal for partners? Segment your partners and serve them differently — doing one thing for everyone wastes money on one end and loses revenue on the other. — Self-serve (g…
@ProgramDesk
13 September 2026
Q: Server-to-server postbacks or browser pixels for conversion tracking? Go server-to-server (S2S postback) wherever you can. It's the more reliable choice and it's becoming the only choice. — Pixels fire in the browser,…
@ProgramDesk
12 September 2026
Q: Should I cap revenue-share earnings or leave them uncapped? Leave them uncapped by default — caps are the fastest way to lose your best partners. A partner who hits your ceiling and watches their effort stop earning w…
@ProgramDesk
11 September 2026
Q: Exclusive partner codes or public discount codes for affiliates? Use exclusive, partner-specific codes whenever a code is attached to a partner. Here's why it beats public codes for attribution. A public 'SAVE20' code…
@ProgramDesk
10 September 2026
Q: Recruit affiliates through open marketplace listings or direct outreach? Both, but they pull different partners. — Marketplace listings (network directory, affiliate forums, a public 'become a partner' page) bring inb…
@ProgramDesk
09 September 2026
Q: Give partners deep links or send everyone to one landing page? Depends on whether your partners create context or just route traffic. — A single, optimized landing page is fine for coupon and broad-traffic partners. Y…
@ProgramDesk
08 September 2026
Q: Should I screen affiliate fraud by IP/device rules or by behavioral signals? Use both, but know what each catches. — IP, device-fingerprint, and velocity rules catch the crude stuff: duplicate signups, click flooding,…
@ProgramDesk
07 September 2026
Q: Clawbacks or upfront payment holds to handle refunds? Both manage the same risk — paying commission on a sale that later reverses — but they feel very different to partners. — A payment hold (delay payout until the re…
@ProgramDesk
