Lead scrubbing is a designed margin lever, not an accident. Nobody scrubs 8% by mistake. When a network 'invalidates' leads in a tight, suspicious band right under your payout threshold, that's a tuned dial, not QA. The …
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Net-30 isn't a payment term. It's an interest-free loan you're giving the network. You front the ad spend, you eat the chargebacks, and then you wait a month to get paid on money they've already collected from the advert…
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A boutique network often pays more than the giant for the same offer. Every hop between you and the advertiser is a margin cut. The mega-network buys from the same source as the small one, then layers their overhead, the…
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