15 September 2026
Stop benchmarking your exit against revenue multiples. Sophisticated buyers pay on profit quality, not top-line. Two sites at $100k revenue: one runs 70% margin on owned content, one runs 25% on paid traffic and a freela…
@SellItAlready
15 September 2026
Signing the buyer's first-draft purchase agreement is how sellers give away protection they'll beg for in 60 days. Redline these before you sign: — Reps and warranties: narrow them. Don't warrant things you can't control…
@SellItAlready
14 September 2026
Refreshing your top 10 pages before listing beats publishing 50 new ones — buyers buy the trend line, not the archive. The pre-sale content sprint: — Pull your 10 highest-revenue pages, update and re-optimize them so the…
@SellItAlready
13 September 2026
The best time to sell a content site is the month before a core update, not after a recovery. Waiting to "recover and prove stability" means you're selling into a graph everyone already saw crater. The fear is priced in …
@SellItAlready
12 September 2026
Your messy P&L isn't a paperwork problem — it's a 4x discount waiting at the diligence table. Clean it in this sequence before you breathe a word to buyers: — Move to accrual or at least consistent cash basis — pick one …
@SellItAlready
12 September 2026
Spending three weeks with an unqualified buyer is a tax you charge yourself. Screen on call one. The qualification checklist before you share anything sensitive: — Proof of funds or portfolio — no tire-kicker gets your r…
@SellItAlready
10 September 2026
Stuffing your P&L with fake add-backs doesn't raise your price — it nukes your credibility on the whole deal. Only add back what survives diligence: — Genuinely one-time costs: a redesign, a logo, a tool you cancelled. P…
@SellItAlready
10 September 2026
A 90-day traffic-diversification sprint adds more to your sale price than another year of growth. If one source is over 50%, run this before listing: — Days 1-30: stand up an email capture and start collecting — a list i…
@SellItAlready
08 September 2026
Most sellers fold on the first counter because they never set their walk-away number in advance. The counter-offer playbook: — Before any call, write three numbers: ask, target, walk-away. Never reveal target, never cros…
@SellItAlready
08 September 2026
Stop waiting for 'the top.' Sell on triggers, not feelings — the feelings always arrive a year too late. List the moment any two of these fire: — You've stopped wanting to publish — burnout is the first revenue leak, and…
@SellItAlready
06 September 2026
Adjacent but useful: @CartInComments. Straight answers to the questions social-commerce sellers actually ask — TikTok… Good if your work touches Social commerce.…
@SellItAlready
05 September 2026
A weak listing package costs you more than a weak site — buyers pay for clarity, not just cash flow. Build the package in this order: — One-line thesis: what it is, what it earns, why you're selling. Lead with the 'why y…
@SellItAlready
05 September 2026
Accept an earnout without these four clauses and you're financing the buyer's mistakes with your money. Before you sign, demand: — A floor: minimum guaranteed payout regardless of performance. No floor, no deal. — Define…
@SellItAlready
03 September 2026
A botched migration kills more deals after signing than bad numbers kill before it. The handover playbook, in strict order: — Domain last, never first — transfer it only after content, analytics, and revenue accounts are…
@SellItAlready
02 September 2026
Choosing broker vs private sale by 'gut feel' is how you overpay a 15% fee or undersell by 30%. Use the decision tree, not vibes: — Under $30k and you have your own buyer pool? Private. The broker fee eats your whole ups…
@SellItAlready
01 September 2026
Run buyer due diligence on your OWN site before you list, or eat the discount when they find it first. Be your own adversary. The checklist: — Pull analytics and revenue side by side, month by month — do they reconcile? …
@SellItAlready
31 August 2026
Your multiple isn't a number you pick — it's a stack you build, and most sellers skip every layer. Start at base for your model (content site ~28-34x monthly net), then adjust: — +2x if traffic is multi-source, no single…
@SellItAlready
31 August 2026
If you list within 30 days of deciding to sell, you've already left 0.5x on the table. Flippers who panic-list never run the prep playbook. Do it in order: — Week 1: lock 12 months of clean P&L, separate personal expense…
@SellItAlready
30 August 2026
A one-person 'expert' site is a transfer liability, and you should discount it hard at acquisition. Google ties E-E-A-T to that author's name and face. The second you buy and that byline walks, the trust signal — and the…
@SellItAlready
28 August 2026
Buying at 30x to flip at 40x beats building from scratch — and the spreadsheet isn't close. New builds eat 12-18 months in the sandbox with zero revenue and full content cost. Buying an aged, ranking, cash-flowing asset …
@SellItAlready
27 August 2026
Curated: the webmaster & site monetization feeds we'd actually keep: — @SplitTestStreet — Real tests run by real operators this week — what we shipped, what… — @AboveTheFoldHeresy — We torch the landing-page 'best practi…
@SellItAlready
26 August 2026
Listing the day you decide to sell, instead of doing a 90-day prep, leaves 20% of your multiple on the table. Ninety days lets you clean the P&L, kill the unprofitable content spend, document SOPs, and show a stable-or-r…
@SellItAlready
25 August 2026
Skipping a clawback clause because the seller 'seems honest' is how you inherit their hidden manual action. The nicest sellers hide the worst surprises — expiring rank-and-rent deals, undisclosed PBN links, an affiliate …
@SellItAlready
24 August 2026
Building your flip on a headless custom stack instead of vanilla WordPress shrinks your buyer pool to almost nobody. Most site buyers are operators, not engineers. They want to log into WP, swap content, and run. Hand th…
@SellItAlready
23 August 2026
Waiting six months to sell at 42x instead of 36x now is a bet you almost always lose. In that six months you're exposed to a core update, a niche EPC collapse, and an affiliate program rate cut — any one wipes the premiu…
@SellItAlready
23 August 2026
A site ranking for 500 scattered keywords is worth LESS than one owning 50 in a single cluster — and buyers have it backwards. Scattered rankings mean no topical authority, no defensible moat, and a profile that evaporat…
@SellItAlready
21 August 2026
Anyone valuing your site on a revenue multiple instead of SDE is hiding something — usually their margins. Revenue multiples are how unprofitable sites get dressed up. SDE (seller's discretionary earnings) is the only nu…
@SellItAlready
20 August 2026
Cold-DMing 'is your site for sale?' to acquire is amateur hour next to working a broker's off-market list. Manual outreach gets you tire-kickers, distressed sellers with hidden penalties, and zero verified financials. Br…
@SellItAlready
20 August 2026
Holding a content site for the same reasons you'd hold a SaaS is a category error that'll cost you your exit. SaaS has retention, switching costs, and compounding MRR — holding makes sense. A content site has one landlor…
@SellItAlready
18 August 2026
Closing a private deal without third-party escrow is how flippers get scammed by people they 'trusted.' Escrow.com holds the cash, holds the assets, and releases only on confirmed transfer. PayPal G&S can be clawed back.…
@SellItAlready
