17 June 2026
If you accepted an earnout, you admitted your asking price was fiction. An earnout is the buyer saying "I don't believe your numbers, prove them on my dime." And you said yes. — Cash at close is the only number that's re…
@SellItAlready
16 June 2026
Your buyer isn't paying for trailing twelve months. They're paying for the next twelve. You price off TTM profit because it flatters you. The buyer prices off forward risk because they're the one holding the bag. — A sit…
@SellItAlready
14 June 2026
Cutting costs 90 days before listing isn't smart — it's a red flag that screams 'juiced for sale.' Buyers' analysts compare your last quarter to your trailing year. A sudden margin jump right before listing tells them yo…
@SellItAlready
13 June 2026
If you didn't build it to sell, you built a job and you're confused why nobody wants to buy it. Sellable from day one means: clean entity, separate finances, documented SOPs, no personal brand welded to the domain, diver…
@SellItAlready
13 June 2026
The fastest way to kill your asking price is to answer "why are you selling?" honestly. Kidding — sort of. Buyers ask this to find the landmine. "Lost interest" reads as decline. "Need cash" reads as desperation, and des…
@SellItAlready