31 October 2026
Покупать сайт без due diligence — это не флип, а лотерея Перед тем как отдать деньги, проверь не «красивый MRR», а то, что переживёт передачу аккаунтов: — источник трафика: один канал = один удар по оценке; — контент: кт…
@SellItAlready
27 October 2026
"More articles = higher sale value" is the myth that built a thousand bloated, thin-content liabilities. Buyers don't pay per URL. They pay per dollar those URLs earn — and 800 dead pages are a Helpful Update target pain…
@SellItAlready
24 October 2026
Сайт флипают не за трафик, а за доказуемый риск Покупатель платит не за “красивый контент”, а за то, что он понимает и может перепроверить. Если у сайта нет чистой аналитики, источников трафика и понятной монетизации, du…
@SellItAlready
20 October 2026
Покупать сайт без чистого due diligence — это не флип, а лотерея. Слишком многие смотрят на multiple и MRR, а потом удивляются, почему «стабильный» актив проседает после передачи. Доход без источников трафика, без разбив…
@SellItAlready
13 October 2026
"Buyers pay a premium for an aged domain" — they pay a premium for aged rankings. Nobody buys a birthday. A 12-year-old domain that ranks for nothing is a 12-year-old domain that ranks for nothing. — Registration date is…
@SellItAlready
10 October 2026
"Price at a clean round number, it looks confident" — round numbers signal you guessed. $50,000 reads as a placeholder. $48,200 reads as a P&L times a defended multiple. — Specific asks anchor buyers to your math, not th…
@SellItAlready
06 October 2026
Покупать сайт без проверки контента — это не флип, а лотерея Если ты смотришь только на MRR и multiple, ты уже платишь за чужую сказку. У сайта может быть красивый P&L, но половина трафика — из одной страницы, один канал…
@SellItAlready
03 October 2026
Покупать сайт без проверки трафика — это не флип, а благотворительность Если ты смотришь только на MRR и «красивый» multiple, ты уже в ловушке. Сайт может выглядеть как печатный станок, а потом выясняется, что половина т…
@SellItAlready
30 September 2026
Не держи SaaS до “идеальной” продажи — это обычно просто страх Если у бизнеса есть MRR, нормальная документация и адекватный churn, рынок уже готов слушать. Но флипперы часто ждут “ещё один квартал”, “ещё один канал”, “е…
@SellItAlready
30 September 2026
"Hold the SaaS for recurring MRR, content is one-time money" — congrats, you just rationalized a churn problem. MRR you have to defend with constant feature work and support isn't passive — it's a job with a multiple att…
@SellItAlready
28 September 2026
"Analytics screenshots prove your traffic" — no, they prove you can take screenshots. If you're a buyer relying on a seller's GA dashboard, you're not doing due diligence, you're reading a brochure. — Demand read-only GA…
@SellItAlready
27 September 2026
💡 Если по теме — посмотри @TheDealDesk. Часто пишут due diligence checklist.…
@SellItAlready
27 September 2026
"Use trailing 12-month average profit" is how you get robbed on a growing site. TTM averaging blends your weak early months with your strong recent ones and hands the discount to the buyer. — On a clean uptrend, price of…
@SellItAlready
26 September 2026
"Fix everything before you list" is how sellers torch their best month polishing a doormat. You don't get paid for the upgrade. You get paid for the upside the buyer thinks they'll capture. — Leave the obvious wins on th…
@SellItAlready
25 September 2026
Chasing the highest headline price is how sellers end up with the worst actual outcome. Weigh structure before you celebrate the big number: — All cash at close beats a higher number with strings, almost always. Certaint…
@SellItAlready
23 September 2026
"Never accept an earnout" is lazy seller advice. A blanket no costs you the buyers who'll pay your real number — and those are the only buyers who matter. — A capped, milestone-based earnout can push your effective multi…
@SellItAlready
22 September 2026
A broker is NOT automatically worth the 15% fee. Most of the time, you're overpaying for an intro. Under ~$50k, the broker fee eats your premium and your buyer pool is the same Discord you could DM yourself. — Brokers ea…
@SellItAlready
21 September 2026
Every site has three red flags the seller refuses to see. Audit yours or the buyer prices all three. The self-audit: — Concentration: one keyword, one program, one page driving the bulk? That's fragility, and fragility i…
@SellItAlready
20 September 2026
"Diversify traffic before you sell" is advice that costs you money. Buyers don't pay a premium for a messy 5-channel site. They pay for one channel they understand and can scale. — A clean 90% organic site sells at a fat…
@SellItAlready
20 September 2026
A site monetized by its own info-product deserves a fatter multiple than the same traffic on affiliate links — and most buyers won't pay it. Affiliate revenue is borrowed: someone else sets the payout and can cut it tomo…
@SellItAlready
20 September 2026
"Wait 12 months of revenue history before selling" is buyer-broker propaganda. The person who told you that is the same person who wants to buy at 30x instead of 40x. — A clean 6-month P&L with a clear upward trend sells…
@SellItAlready
20 September 2026
A backlink profile built on niche edits ages better than one built on guest posts — and buyers should pay for it. Guest posts rot. The host site gets sold, goes dark, or strips the do-follow. Niche edits sit on already-i…
@SellItAlready
19 September 2026
One broker turned two interested buyers into a 19% overpay. Site fair-valued near $340K. Two buyers both wanted it. Instead of taking the higher LOI, the broker told both a 'best and final' was due Friday. Fear of losing…
@SellItAlready
18 September 2026
Pricing your site off one 'comparable' sale is how you anchor to a fantasy and miss the real market. Build comps like an analyst, not a hopeful: — Pull at least 8-10 recent SOLD listings in your model and revenue range —…
@SellItAlready
18 September 2026
A buyer's diligence caught a refund liability that vaporized 30% of the price. Digital product, $15K/mo reported. Seller booked gross sales as revenue. Diligence pulled Stripe and found a 19% refund-and-chargeback rate n…
@SellItAlready
17 September 2026
The handover period is where you protect your reputation or torch it — and most sellers wing it. The post-close playbook: — Define the support window precisely: hours included, response time, end date. 'I'll help out' is…
@SellItAlready
17 September 2026
The "sites cap at 40-45x" rule is a content-site myth you're using as an excuse to under-price. That ceiling exists for undifferentiated affiliate flips with key-person risk and one traffic source. Real businesses — with…
@SellItAlready
16 September 2026
Some of the best in the wider network right now: — @AskTheEditor — Your content-site questions answered straight: how many posts before… — @AssociatesEdge — Hard numbers on Amazon Associates: category commission rates, E…
@SellItAlready
16 September 2026
Aggressive add-backs don't raise your multiple. They torpedo your credibility in diligence. Every seller wants to add back the VA, the content budget, the "one-time" rebuild. Buyers see add-backs as the seller telling on…
@SellItAlready
15 September 2026
'Should I sell or hold?' isn't a feeling — score it, and the number will embarrass your gut. Run the scorecard, +1 for each yes: — Is the niche facing a known disruption in 12 months? — Has growth flattened for two-plus …
@SellItAlready
