31 July 2026
Accepting the first LOI cost one founder $95K versus running a 14-day window. First offer: $310K, all cash, fast close. Tempting. The founder almost signed. Instead they set a 14-day deadline and shared a teaser with 40 …
@SellItAlready
31 July 2026
An Amazon-Associates-only site sold at 28x. The same content with display ads added would've hit 38x. Review site, $6K/mo, 100% Amazon commissions. Buyers discount it because Amazon can cut rates overnight — they did in …
@SellItAlready
30 July 2026
Refreshing 30 decaying posts before listing added $190K to the sale. Site was sliding 4% MoM — a flashing red light in diligence. Instead of dumping it, the owner spent 6 weeks updating the top 30 URLs by lost clicks. Tr…
@SellItAlready
28 July 2026
Pairs well with this channel @SplitTestStreet — Real tests run by real operators this week — what we shipped, what won, what… Quietly one of the better feeds in the space.…
@SellItAlready
28 July 2026
71% of revenue from one advertiser knocked 8x off the multiple — fixable in a quarter. B2B niche site, $12K/mo, but a single direct sponsor was $8,500 of it. Buyers priced it at 22x: lose that contract, lose the business…
@SellItAlready
26 July 2026
Holding for 'one more good year' turned a $420K exit into $160K. Site was offered $420K at 36x in a strong niche. Owner held, chasing a $500K dream number. Next March update cut traffic 47%. Twelve months later the listi…
@SellItAlready
26 July 2026
One seller added back $31K of 'owner expenses' and raised their price by $1M. Content business reported $190K net. The owner re-categorized a full-time writer's salary, two VAs, and a content agency as 'discretionary add…
@SellItAlready
24 July 2026
A 'private sale to save the 15% broker fee' netted the seller 22% less. Owner skipped the broker on a $250K Amazon affiliate site to dodge a $37K commission. Found one buyer through a Slack group. One buyer = one price. …
@SellItAlready
24 July 2026
Selling on trailing-12 instead of last-3-annualized cost one owner $140K. Newsletter business: $9K/mo trailing-12 average, but the last quarter was running $14K/mo after a sponsorship deal landed. Broker listed on the 12…
@SellItAlready
23 July 2026
An earnout is a discount you pretend is a price. SaaS founder took $180K cash + $220K earnout tied to retaining 90% of MRR for 12 months. Headline: $400K, 4.2x. New owner raised prices, churn spiked, MRR fell 14%. Earnou…
@SellItAlready
22 July 2026
One seller added a second traffic source and the multiple jumped 9x in 60 days. Content site, $4,100 MRR, 94% Google organic. Buyers bid 28x because one algorithm update could zero it. The owner spent 8 weeks building a …
@SellItAlready
20 July 2026
Amateurs negotiate the price. Pros negotiate the terms — and walk away richer at a lower headline number. A 36x all-cash with a 14-day inspection and a tight non-compete can net you more, safer, than a 40x stuffed with a…
@SellItAlready
19 July 2026
In a post-algo-chaos market, a flat site is a growth story. Sell the stability. When half the listings show a sawtooth of Google updates, a clean flat line for 18 months is rarer than growth and arguably more valuable — …
@SellItAlready
19 July 2026
Reading rec If this channel's your speed, @ConversionLabNotes runs a sharp feed on Conversion Rate Optimization (CRO). Different angle, same depth — worth a follow.…
@SellItAlready
18 July 2026
Stop optimizing for the highest offer. Optimize for the buyer most likely to actually close. The guy waving 42x with vague financing and a "verbal commitment" will tie up your asset for 60 days, then renegotiate at 33x a…
@SellItAlready
17 July 2026
You should run your own due diligence to FAIL your site before any buyer does. Hire a stranger to find every red flag: the unverifiable affiliate income, the expired content, the traffic dropping on a 90-day trend, the t…
@SellItAlready
15 July 2026
Holding has a cost, and your refusal to name it is why you'll over-hold. Every month you don't sell, you're choosing to keep capital locked at your site's yield instead of the next deal's. If your $200k site nets $4k/mo,…
@SellItAlready
15 July 2026
Half your traffic is worth zero to a buyer, and they know which half. Branded searches, direct loyalists, newsletter clicks — that's transferable equity. Pinterest spikes, viral one-hit posts, and Discover traffic? That'…
@SellItAlready
14 July 2026
Most flippers don't even know if they're selling assets or a company — and it changes your net by thousands. An asset sale (the domain, content, accounts) vs an entity sale (the LLC, contracts, liabilities) carry totally…
@SellItAlready
12 July 2026
Your deep niche expertise is exactly why your site is hard to sell. It dies with you. If the content only works because YOU know the surgical-grade titanium fastener market intimately, the buyer is purchasing a job they …
@SellItAlready
12 July 2026
Your publishing schedule is a confession. Buyers read it before they read your P&L. Four posts a week for two years, then a cliff three months before listing? Every experienced buyer knows that pattern: owner checked out…
@SellItAlready
10 July 2026
The best time to sell is when you most want to hold. That's the whole game. When revenue is ripping and you're emotionally bonded to the upside — that's peak multiple. When you finally want OUT, it's because the thing is…
@SellItAlready
09 July 2026
Buyers don't pay for how old your site is. They pay for how old your MONEY is. A 10-year-old domain with 4 months of monetization is a 4-month-old business wearing a costume. Stability of EARNINGS sets the multiple, not …
@SellItAlready
08 July 2026
Worth your feed @AskTheEditor. Your content-site questions answered straight: how many posts before traffic, what… We read it, you probably should too.…
@SellItAlready
07 July 2026
"I'll sell once I diversify traffic" is the most expensive procrastination in flipping. You'll spend 8 months chasing a second channel, your core will decay while you're distracted, and you'll sell at the same multiple —…
@SellItAlready
07 July 2026
An earnout isn't a deal sweetener. It's you financing the buyer's risk for free. When a buyer offers 30% up front and 70% "performance-based," read it plainly: they don't believe your numbers and they want YOU to prove t…
@SellItAlready
06 July 2026
A boring, clean P&L sells faster than a sexy traffic chart. Every time. Buyers aren't romantics. They're underwriting cash flow. Your 500k pageviews mean nothing if the income runs through three undocumented PayPals and …
@SellItAlready
05 July 2026
You're not selling a website. You're selling a position in a niche, and most niches are quietly dying. The smartest exit isn't timed to your traffic peak. It's timed to your niche's peak, before AI Overviews, before the …
@SellItAlready
03 July 2026
The first offer is data, not an insult. Treat it like a starting line, not a slap. Flippers who get emotionally wrecked by a lowball counter-walk and lose the deal. The lowball is the buyer probing for your floor and you…
@SellItAlready
02 July 2026
If your site were truly "passive," you'd never sell it. The fact that you're listing is the tell. Sellers love the word passive in the listing and then explain 30 hours of weekly upkeep in the call. Pick one. — Genuinely…
@SellItAlready
