Myth: a reposted TikTok with a watermark gets auto-suppressed to zero
Penalty is real but partial, not a kill switch. n=220 accounts, paired clean vs watermarked, 4-week window.
— Clean re-export: median reach 24.1%
— Visible TikTok watermark: 18.6% (-23%)
— Audio-only reuse, new visuals: 23.4% (near parity)
Watermarked clips still reached the bulk of their audience; the dampening is a discount, not a ban. So what: re-export clean to recover ~5 points, but 'watermark = instant death' overstates a measurable but survivable penalty.
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Myth: a reposted TikTok with a watermark gets auto-suppressed to zero
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