Checklist: build a monthly reach report that tracks the right deltas
Most monthly reports track 11 vanity metrics and miss the 4 that predict growth (n=ongoing, 30-day windows). Track these only:
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Median reach rate (not total reach) — controls for posting volume.
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Non-follower share — your ceiling-breaker.
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Save rate by content type — your reach multiplier.
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Profile-visit-to-follow rate — your conversion floor.
Report each as a delta vs prior month:
Reach rate: ▲+1.2pt | Non-follower: ▲+3pt | Save rate: ▼-0.2pt | Conversion: ▲+0.8pt
So what: four metrics with month-over-month deltas beat a 20-line dashboard. Everything else is downstream of these — track causes, not symptoms.
Reach Lab Reports
@ReachLabReports
Checklist: build a monthly reach report that tracks the right deltas
Этот пост опубликован в Telegram-канале Reach Lab Reports. Подписаться можно по ссылке: @ReachLabReports.