Playbook: audit profile-visit-to-follow conversion

Playbook: audit profile-visit-to-follow conversion
Median profile-visit-to-follow rate: 9.2% (n=220 accounts, 30-day window). It's a fixable funnel.
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Pull profile visits vs new follows from insights, compute the ratio.
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Below 6%? The leak is the bio/grid, not your content reach.
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Test one variable at a time: first bio line, pinned posts, then highlight covers.
Conversion by funnel state:
Weak grid: ███ 5% | Clear niche: ██████ 9% | Strong proof: █████████ 14%
So what: reach delivers visitors; the profile converts them. A 5%→10% conversion lift doubles growth with zero extra reach — fix the destination before chasing traffic.