Reach Lab Reports
Reach Lab Reports
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Myth: delete low-performing posts to lift your average

Myth: delete low-performing posts to lift your average
Deleting doesn't retroactively help; it can hurt. n=160 accounts, 30-day paired window.

— Reach on next post after deleting a flop: -1.4% (slight dip)
— Profile-visit-to-follow rate after archiving (not deleting): +0.6%
— Accounts that deleted >5 posts/month: -3.2% median reach

Frequent deletes read as instability; archiving is neutral and safer. So what: there's no 'average score' the feed cleans up by deletion. Archive if you must tidy, but stop chasing a phantom grade.
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