Verification shows no reach effect in matched pairs. n=130 accounts pre/post Meta Verified, 60-day window.
— Median reach rate before: 14.7%
— After badge: 15.0% (delta inside confidence band)
— Profile-visit-to-follow rate: +0.4 points (trust, not distribution)
The badge nudges follow-conversion slightly via credibility, but the ranking system doesn't weight it as a distribution input. So what: pay for verification for trust and support perks, not reach. Distribution stays content-driven.
Reach Lab Reports
@ReachLabReports
Myth: the verified badge buys you more organic reach
This post was published in the Telegram channel Reach Lab Reports. Subscribe here: @ReachLabReports.