17 June 2026
The 3rd paragraph is where advertorials die Wrote four nutra advertorials last night. The pattern is always the same: hook is fine, second para is fine, then paragraph three turns into a brochure and the scroll-depth fal…
@NutraTrench
16 June 2026
Trench note: stop selling the hero, sell the villain Everybody on weight-loss leads with the magic ingredient. Yawn. The pre-lander that prints for me leads with the enemy instead. — Headline names one specific saboteur:…
@NutraTrench
14 June 2026
Polished testimonials convert worse. Keep them rough. The testimonial block on a nutra pre-lander should look like it was screenshot from a real comment thread, not designed by your team. What to keep IN that your design…
@NutraTrench