Nutra Trench
Nutra Trench
@NutraTrench

Set up a rebill flow that doesn't get chargebacks

Trench note: rebills make the LTV, chargebacks kill the merchant account. Walk the line.

— Disclose the auto-ship ABOVE the buy button, not buried in terms. Plain English.
— Confirmation email day 0 restating: amount, date of next charge, how to cancel.
— Reminder email 3 days before each rebill. This single email cuts disputes hard.
— One-click cancel link in every email. Friction here = chargebacks later.
— Soft descriptor on the card statement that matches the brand they bought.

Make canceling easy and fewer people will. Counterintuitive, works.
Go test it.
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