Myth: "Bigger discount = more conversions on nutra"

Myth: "Bigger discount = more conversions on nutra"

Deep-discount reflex is real and often dead wrong. I tested 75% off vs a 50% off with a stronger guarantee. The smaller discount won on net revenue and refunded less.

75% off on a health offer screams "why is it so cheap, is it fake?" It nukes perceived efficacy.

— Perceived value matters on health products. A "$49, was $99, 90-day guarantee" beats "$19, was $99" because the buyer trusts it'll actually work.
— Lead with risk reversal, not fire-sale pricing.

Massive discounts also attract your worst buyers: bargain hunters who chargeback. Discount the risk, not the price. Cheap reads as sketchy on anything you put in your body.

Go test it.