Make your nutra landing load in under 2 seconds

Trench note: on native mobile, every extra second eats ~10% of clicks. Fix it in order.

— Compress hero image to under 100kb. WebP, not PNG. This alone often halves load.
— Strip every tracking script you don't read daily. Most pages carry 4 dead pixels.
— Inline critical CSS, defer the rest. No render-blocking junk above the fold.
— Lazy-load everything below the fold — testimonials, footer images.
— Host on a CDN, not your $4 shared box.
— Re-test on throttled 'Fast 3G' in devtools, not your wifi.

Speed is the cheapest conversion lift you'll ever ship.
Go test it.