Anatomy of a weight-loss preland that converts

Trench note: ship the page in this exact block order. Tested across a dozen GEOs.

— Block 1: a question hook tied to a specific frustration ('Still bloated by noon?').
— Block 2: relatable villain — not the reader, the cause. 'It's not your willpower, it's X.'
— Block 3: the mechanism. One paragraph, sounds scientific, stays a creative claim.
— Block 4: the 'ordinary person' story arc with a number and a timeline.
— Block 5: 3 testimonials, ugly photos, varied body types.
— Block 6: CTA + scarcity (real-ish stock count, not a fake 90s timer).

Delete anything that doesn't move them to the next block.
Go test it.