"Premium placement" is a label, not a location Myth: Buying native on a premium publisher means your ad runs on premium inventory. No. The recommendation widget at the article footer is the lowest-value real estate on th…
@NativeHeresy
The native CTR you're bragging about is a tax Myth: A high native CTR means your creative is winning. Wrong. Native's whole trick is the curiosity gap — the headline withholds the payoff so the click becomes mandatory, n…
@NativeHeresy
Myth: shorter advertorials convert better because attention is dead. No — tested and false for the offer that matters. A supplement advertiser believed the "nobody reads anymore" gospel and cut a 2,800-word advertorial t…
@NativeHeresy