Apply a concentration rule across your network mix
One network at 70% of revenue is a single point of failure.
— Compute revenue share per network, monthly
— Cap any single network at ≤40% of total payout exposure
— Hold ≥3 active networks per core vertical for redundancy
— Track correlation: networks sharing an advertiser fail together
— Pre-warm a backup before you need it — onboarding takes weeks
Concentration check:
healthy top-1 ≤40% ▏▏▏ · fragile ≥70% ▏▏▏▏▏
Read: diversification is a pre-failure task; after the freeze it's too late to start onboarding.
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Apply a concentration rule across your network mix
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