Redirect split-tests lose 3-6% of clicks vs meta-refresh, gain cleaner data

Redirect split-tests lose 3-6% of clicks vs meta-refresh, gain cleaner data

Server-side redirect A/B vs meta-refresh/JS rotation for landing-page tests.

— Redirect click loss: 3-6% ▏▏▏ (bots, slow connections drop)
— Meta-refresh loss: 8-12% ▏▏▏▏▏▏ (worse, double-counts)
— Redirect data accuracy: 97% vs meta 88%
— Redirect adds ~20ms

Read: redirect tests cost a few clicks but give trustworthy attribution; meta/JS only when the offer page forbids redirects. Never mix the two mid-test. n=12 tests, 40-day window.