Net-15 is the modal payment term at 38%
Payment term = days from period close to payout. Coded from public terms pages, 45 networks.
— Weekly: 16%
— Net-7: 21%
— Net-15: 38%
— Net-30: 20%
— Net-45+: 5%
Weekly ▇▇▇▇
Net-7 ▇▇▇▇▇
Net-15 ▇▇▇▇▇▇▇▇▇
Net-30 ▇▇▇▇▇
Net-45+ ▇
Faster terms cluster among networks with their own advertiser relationships; net-30+ correlates with broker/aggregator models (n=45).
Read: shorter terms usually signal direct advertiser access, not just generosity.
n=45 networks
Network Vitals
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Net-15 is the modal payment term at 38%
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