Higher payout per lead does not mean higher revenue per click
Myth: chase the network quoting the biggest CPA (cost-per-action, your payout per conversion).
What the distribution shows (n=42 offers, same vertical, 90-day window):
— Payout $45 group: EPC (earnings per click) median $0.31 ▏▏▏
— Payout $28 group: EPC median $0.47 ▏▏▏▏▏
— Conversion-rate gap explains 71% of the variance
The high-CPA offer often hides a harder funnel or stricter approval, dragging realized EPC below the cheaper one.
Read: rank by EPC, not headline payout. Payout is a number; EPC is income.
Network Vitals
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Higher payout per lead does not mean higher revenue per click
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