Map geo CPM spreads before reallocating budget
Blended CPMs hide where the margin actually lives.
— Break every offer's CPM by geo tier (1/2/3), never blended
— Pair each geo's CPM with its conversion rate — cheap traffic can be dead
— Compute revenue-per-mille, not just cost-per-mille, side by side
— Require n≥1,000 impressions/geo before trusting the ratio
— Reallocate toward the best RPM-minus-CPM gap, not the cheapest CPM
Tier-3 CPM $0.60 ▏ but RPM $0.40 = negative
Tier-1 CPM $3.00 ▏▏▏▏▏ RPM $4.10 = positive
Read: cheap impressions are only cheap if they convert; map RPM beside CPM or you'll chase losses.
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Map geo CPM spreads before reallocating budget
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