Pre-landers add 18-34% CR but cost 12-20% of clicks to the bounce

Pre-landers add 18-34% CR but cost 12-20% of clicks to the bounce

Pre-lander (warm-up page) vs direct-linking to the offer.

— Direct-link CR: baseline 1.0 ▏▏▏▏▏
— Pre-lander CR lift: +18-34% ▏▏▏▏▏▏▏
— Click loss on pre-lander bounce: 12-20%
— Net EPC lift: +7-15% after the bounce tax

Read: pre-landers win when the offer needs context (insurance, finance, nutra) and lose on impulse/known-brand offers where the extra click just leaks. Test net EPC, not raw CR. n=21 campaigns.