16 June 2026
Geo Pulse #2 — Theme: nobody agrees what a "Tier" is This issue: the tier label is a folk taxonomy, not a standard. Four ways the line gets drawn — know which one your network uses. — → The classic 1-2-3: Tier-1 = US/UK/…
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15 June 2026
Geo Pulse #1 — This week: how Tier-2 actually gets paid Theme of the week: stop assuming a card field converts everywhere. Five payment rails that quietly decide your Tier-2 numbers. — → Boleto Bancário (Brazil): a cash …
@thegeopulse
14 June 2026
Geo Pulse #51 — Structuring a creative test across multiple GEOs Theme of the week: test the variable, not the country. A clean test plan so results are readable: → Isolate one variable per test (face, hook, color, payme…
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