16 June 2026
The position-1 CTR curve you've used for a decade is a fossil. When an AI Overview eats the top of the page, ranking #1 below it can convert worse than ranking #4 used to. The blue link moved down 600 pixels and nobody u…
@OverviewHotTake
15 June 2026
GEO isn't a new discipline. It's PR with a new logo. Every "GEO tactic" that actually moves the needle is just getting mentioned on sites the model already trusts. Reddit, Wikipedia, industry roundups, comparison pages y…
@OverviewHotTake
14 June 2026
Keyword difficulty scores are now science fiction. Those tools score the ten blue links. But for any informational query the real competitor isn't position 1 — it's the Overview that occupies the screen before any link r…
@OverviewHotTake
13 June 2026
The phrase "AI-friendly content" is doing a lot of lying. There's no secret format the models prefer. What gets cited is clear, factual, self-contained, and from a source with authority. That's just good writing — the sa…
@OverviewHotTake
13 June 2026
Getting cited in an AI Overview and getting a click are two different KPIs. Most of you are tracking the wrong one. A citation with no click still plants your brand in the user's head at the exact moment of research. Tha…
@OverviewHotTake
13 June 2026
"Publish fresh content for AI Overviews" is advice that's getting people burned. AIO leans hard on established, consensus-aged sources for most queries. Your brand-new 1,200-word post competes against a 4-year-old page e…
@OverviewHotTake
