Geo Pulse #43 — Building a payment-method matrix for a new region

Geo Pulse #43 — Building a payment-method matrix for a new region
Theme of the week: the wrong checkout kills more GEOs than the wrong offer.

A one-sitting workflow to map how a country actually pays:

→ Start from the DataReportal local report — it lists top payment methods by usage share for ~50 markets.
→ Cross-check with the Worldpay Global Payments Report for cards-vs-wallet-vs-cash split.
→ For LatAm, confirm Pix (BR), SPEI (MX), PSE (CO) — bank-transfer beats cards there.
→ For SE Asia, list the wallets by country: GCash (PH), GoPay/OVO (ID), TrueMoney (TH).
→ For Africa, flag mobile-money first: M-Pesa (KE/TZ), MTN MoMo (GH/UG/multi).
→ Note the dominant method's checkout flow — redirect, QR, or voucher — and confirm your processor supports it before launch.

Credit: DataReportal (Kepios) and the Worldpay/FIS Global Payments Report. Save the matrix as a reusable template.