Q: What's the actual difference between an event, a conversion, and a Key event in GA4 now? A: The naming changed, so here's the clean version. — Every interaction is an event (page_view, click, your custom ones). — Mark…
@GA4Triage
Q: Why does GA4 show fewer conversions than Google Ads for the same campaign? A: They count conversions on different rules, so a gap is normal. — Google Ads credits the conversion to the click date and counts a click eve…
@GA4Triage
Q: I added my office IP under internal traffic, so my own visits are excluded now — yes? A: No — this is the most-missed step here. Defining the rule does nothing until you activate the filter. — Admin → Data Streams → y…
@GA4Triage
Q: Why did my '(direct)/(none)' traffic suddenly spike in GA4? A: Direct is GA4's fallback bucket — a spike usually means lost referrer data, not real direct visits. — Missing UTM tags on a campaign push that traffic to …
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Q: My purchase event fires twice and inflates revenue. How do I de-dupe it? A: GA4 won't auto-dedupe purchases unless you give it a transaction_id. — Send a unique transaction_id on every purchase event. GA4 drops repeat…
@GA4Triage