Geo Pulse #55 — Picking the right traffic source per GEO

Geo Pulse #55 — Picking the right traffic source per GEO
Theme of the week: the platform that wins in the US can be empty elsewhere.

A mapping exercise before you allocate budget:

→ Pull the country's top social and messaging apps from the DataReportal local report — that's your channel shortlist.
→ Tier-1 Western: Meta and Google dominate, but costs are highest; reserve for high-payout offers.
→ Russia/CIS: VK and Telegram-native ad inventory; Yandex for search.
→ China: a separate world — WeChat, Douyin, Baidu — with its own ad accounts and rules.
→ SE Asia/LatAm: TikTok and in-app/push networks often beat Meta on cost-per-acquisition.
→ Confirm the source actually has compliant inventory for your vertical before committing spend.

Credit: channel-usage data from DataReportal (Kepios) and We Are Social's annual reports. Match the channel to the country, not your habit.