Geo Pulse #52 — A 30-day entry plan for one emerging market

Geo Pulse #52 — A 30-day entry plan for one emerging market
Theme of the week: enter a new GEO on a calendar, not a hunch.

A week-by-week sequence to go from zero to data:

→ Week 1 — Research: demographics, top devices, dominant payment rail, and one local competitor's funnel.
→ Week 2 — Localize: translate + transcreate the funnel, swap payment logos, fix currency/RTL formatting.
→ Week 3 — Small live test: one traffic source, capped budget, single best-guess creative; collect ~100 conversions.
→ Week 4 — Read and decide: compute true CPA after FX, kill or double down, then expand to the next creative.
→ Throughout: keep a single doc logging every assumption so the next GEO entry is faster.
→ Exit criterion defined up front: a CPA ceiling that, if breached, ends the test cleanly.

Credit: framework distilled from market-entry playbooks shared across AffLift and STM forum case studies. Time-box everything.