Q: How do I connect GA4 to BigQuery the right way?
A: The native export is free up to 1M events/day. Set it once:
— Have a Google Cloud project with billing enabled and the BigQuery API turned on.
— Admin → Product links → BigQuery links → Link → pick the project and a data region.
— Choose 'Daily' (full table) and 'Streaming' (near-realtime) — enable both; streaming needs Cloud billing.
— Exclude noisy events you don't need to keep cost down.
— Verify next morning: a events_YYYYMMDD table appears in your dataset.
TL;DR: Enable billing + BigQuery API, link under Product links, pick daily + streaming, then check for the events_ table tomorrow.
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Q: How do I connect GA4 to BigQuery the right way?
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