Q: Someone said 'mark every important event as a key event so it counts as a conversion' — good idea?
A: Bad idea, and based on old wiring. In GA4 'conversions' were renamed to 'key events' in 2024, and they're not the same thing your ad platform optimizes on.
— Admin → Events → toggle 'Mark as key event' only for true business outcomes (purchase, qualified lead).
— Marking 10 events as key events inflates your key-event count and muddies every report.
— For Google Ads bidding, the real lever is Admin → Key events → 'Import' into the Ads conversion list — that's separate.
More key events doesn't mean better data. It means noisier data.
TL;DR: Key events ≠ free conversions. Mark outcomes, not every click.
Got a GA4 question? Drop it 👇
GA4 Triage
@GA4Triage
Q: Someone said 'mark every important event as a key event so it counts as a conversion' — good idea?
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.