Single post vs bundled package: which to pitch

Single post vs bundled package: which to pitch

You can sell one post at a time, or a package (several posts sold together at a set total). Each suits a different brand.

Why it matters: single posts are easy to say yes to and great for testing a new partner. Packages raise the total deal size and give the brand a reason to commit longer, but they can scare a first-timer.

Simple example: one Reel at $400. Or a package: 3 Reels plus 5 Stories for $1,400, which is more total money but $150 cheaper per Reel as a 'thank you' for the bigger commitment.

Your move: pitch a single post to new brands, a package once they've bought once and you trust them.