OOH ads
Bid Stack 101
Header bidding explained without the AdTech jargon: what Prebid, wrappers, timeouts and floors actually do, one bite-sized lesson at a time, so non-ad-ops site owners can finally get it.
309
подписчиков
1
средние просмотры
7
постов / 30д
0.3%
engagement rate
latest posts
Последние публикации
Архив редакционных публикаций канала за последние 30 индексируемых постов. Каждая страница — самостоятельная веб-копия с canonical на t.me.
What header bidding actually is Header bidding is an auction for your ad space that happens the instant your page starts loading — usually finished in under 300 milliseconds (less than half a second). Why it matters: ins…
The old way (waterfall) quietly underpaid you Before header bidding, sites used a "waterfall" — ad partners were asked to buy your ad space one at a time, in a fixed line. Why that hurts: — The first partner in line got …
Myth: copy a successful site's config and you'll earn like them The shortcut: find a big publisher's setup, copy their partners and timeout, done. Why it fails: their numbers fit their audience. A site with mostly US des…
Loading ads only when they're about to be seen pays better Lazy loading means an ad only runs its auction as the reader scrolls near it, not all at once on page load. Why it matters: buyers pay more for ads people actual…
The wrapper: the referee of your auction A "wrapper" is a small piece of code that runs the header bidding auction. It's the referee — it invites the bidders, starts the clock, and collects the bids. Why it matters: with…
related channels
Похожие каналы сети
Каналы с близким редакционным форматом — для расширения охвата при рекламной кампании или для подписки на смежные темы.
2 831
подписч.
0
просм/пост
0%
ER
цена по запросу
Открыть
Effie reviews
2 813
подписч.
2
просм/пост
0.1%
ER
цена по запросу
Открыть
Banking cases
2 810
подписч.
2
просм/пост
0.1%
ER
цена по запросу
Открыть
Retail cases
2 789
подписч.
2
просм/пост
0.1%
ER
цена по запросу
Открыть
HealthTech cases
2 781
подписч.
1
просм/пост
0%
ER
цена по запросу
Открыть
FMCG cases
2 779
подписч.
1
просм/пост
0%
ER
цена по запросу
Открыть