14 September 2026
First-price auctions: you pay what you bid Most header bidding now uses a "first-price" auction: the highest bidder wins and pays exactly what they bid. Older systems used "second-price," where the winner paid just above…
@BidStack101
14 September 2026
Reading your auction results like a report card After every auction, your wrapper keeps a record of who bid and how much. The routine: — 1. In the Console, run pbjs.getBidResponses() to see all bids for the page. — 2. No…
@BidStack101
13 September 2026
Testing a server-side setup before you trust it Server-side means the auction runs on a remote computer, so you can't watch it in your own browser as easily. The checklist: — 1. Move just one partner to server-side first…
@BidStack101
13 September 2026
The timeout: how long you wait for bids The "timeout" is the number of milliseconds your auction waits for bidders before it stops and shows an ad. A common starting value is 1000 (one second). Why it matters: too short,…
@BidStack101
12 September 2026
Setting different timeouts for desktop and mobile Mobile visitors are on slower connections, so bids take longer to arrive there. The approach: — 1. Time your bid responses separately on desktop and on a phone. — 2. You'…
@BidStack101
11 September 2026
Checking your ads.txt is correct, line by line ads.txt is a public file listing who's allowed to sell your ad space. Buyers check it before bidding. The audit: — 1. Visit yoursite.com/ads.txt in a browser — it must load,…
@BidStack101
10 September 2026
Giving each ad slot its own floor price One floor for the whole page is lazy — your top banner is worth more than a footer ad. The playbook: — 1. List your ad slots from most to least valuable (top of page usually wins).…
@BidStack101
09 September 2026
How to fire a partner that never wins Dead-weight partners still send requests, slowing your page while earning nothing. The cleanup: — 1. Pull 30 days of data: how often each partner bid vs how often they won. — 2. Flag…
@BidStack101
08 September 2026
Measuring how much header bidding slows your page Every auction adds a little delay. You want to know exactly how much. The test: — 1. Note your page's load time with the auction code switched on. — 2. Comment out the wr…
@BidStack101
07 September 2026
Installing Prebid for the first time, in order Prebid is free, popular software that runs your header bidding auction. The steps: — 1. Go to the Prebid download page and pick only the partner 'modules' you actually use. …
@BidStack101
06 September 2026
Crossover rec A bit outside our lane, but if you run ROI case breakdowns too, @greenday_roi is the one to follow. Real campaigns told as stories — the offer, the traffic, the day it finally went……
@BidStack101
05 September 2026
Choosing client-side or server-side (a quick decision tree) Client-side means the auction runs in the visitor's browser. Server-side means it runs on a remote computer instead. Walk the tree: — 1. Do you have under 6 par…
@BidStack101
04 September 2026
How to confirm your wrapper actually loaded A wrapper is the bit of code that runs the whole auction on your page — it calls all the partners and picks the winner. The check: — 1. Open your page, then open dev tools and …
@BidStack101
03 September 2026
Setting a floor price without guessing A floor price is the lowest amount you'll accept for an ad. Bids below it get ignored. The method: — 1. Pull your last 30 days of winning bids for one ad slot. — 2. Find the price t…
@BidStack101
02 September 2026
Adding your first demand partner, step by step A demand partner is a company that pays to show ads on your site — they 'bid' for your ad space. The checklist: — 1. Sign their agreement and get your account approved (this…
@BidStack101
01 September 2026
How to pick your first timeout (in 5 steps) A timeout is the deadline you give partners to bid. After it passes, the auction closes — even if money is still coming in. The playbook: — 1. Open your browser dev tools, Netw…
@BidStack101
31 August 2026
Open-source Prebid vs a closed all-in-one platform You can run open-source Prebid, which anyone can read and change, or a closed platform that bundles wrapper, server, and reports together. — Open-source: free, portable,…
@BidStack101
30 August 2026
Run header bidding everywhere, or only your best pages? You can add header bidding to every page or focus on your highest-traffic ones first. — Everywhere at once: maximum coverage, but more places to break, and low-traf…
@BidStack101
29 August 2026
Managed service vs DIY: counting the real cost You can build your own header bidding setup or hand it to a managed service that does it for a revenue share. — DIY: no revenue share, but you spend hours on setup, testing,…
@BidStack101
28 August 2026
Should mobile and desktop share one timeout? Timeout is how long the auction waits for bids. It's tempting to set one number for everyone, but phones and desktops aren't equal. — Same timeout everywhere: simple, but phon…
@BidStack101
27 August 2026
Curated: the webmaster & site monetization feeds we'd actually keep: — @SellItAlready — Blunt, opinionated takes on website flipping: when to hold, when to… — @TheDealDesk — Step-by-step operating systems for buying and …
@BidStack101
26 August 2026
Ad refresh: extra money or extra risk? Ad refresh means reloading an ad slot with a new ad after a visitor has stayed a while, running a fresh auction for the same spot. — No refresh: each slot earns once, clean and safe…
@BidStack101
25 August 2026
Add a shared ID solution, or run without one? Many browsers block third-party cookies, so advertisers can't tell who they're bidding on. A shared ID solution gives each visitor one privacy-safe identifier that partners r…
@BidStack101
24 August 2026
High floor vs low floor: chasing price or fill Your floor price is the minimum bid you'll accept. Set it high or low and you're making a real trade. — High floor: each ad sold earns more, but many slots go empty because …
@BidStack101
23 August 2026
A/B test your setup, or trust your gut? When you change a setting like timeout or floor, you can guess whether it helped, or split your traffic to measure it. An A/B test sends half your visitors the old setup and half t…
@BidStack101
22 August 2026
One server-side partner, or several at once? Server-side means the auction runs on a remote server instead of the browser. You can route partners through one server vendor or several. — One vendor: simpler, one connectio…
@BidStack101
21 August 2026
Open auction vs private deals: where to sell Most header bidding sells in the open auction, where any buyer can bid. A private deal is a pre-arranged price with one specific advertiser, sometimes with first pick of your …
@BidStack101
20 August 2026
Why use a wrapper at all instead of pasting partner tags? You could paste each demand partner's ad code straight onto the page. A wrapper is one referee that talks to all partners for you instead. — No wrapper, raw tags:…
@BidStack101
19 August 2026
Load ads instantly, or only when scrolled into view? Eager loading runs the auction for every ad slot the moment the page opens. Lazy loading waits until a slot is about to appear on screen. — Eager: ads are ready instan…
@BidStack101
18 August 2026
One ad size per slot, or several? An ad slot is the box on your page. You can let it accept one size, or several sizes at once. — Single size (300x250): predictable layout, no surprises, but fewer buyers can bid. — Multi…
@BidStack101
