Today's term: auditing usage rights in an offer

Today's term: auditing usage rights in an offer
Usage rights = how long, and in how many places, a brand can run your content. This is where money quietly leaks, so audit it carefully.

Check the offer for three answers:
— How long? (30 days is normal; 'in perpetuity' means forever)
— Where? (just their Instagram, or paid ads everywhere?)
— Whole content or a clip they can re-edit?

Example: 'organic only, 30 days' is light. 'Paid ads, 12 months, all platforms' is a big ask. Price it at +50–100% of your base.

If any answer is missing, that's your first question back.

Your move: never accept 'usage rights included' as a phrase. Make them define all three.