Want more money? Raise your rate vs add a deliverable

Want more money? Raise your rate vs add a deliverable

To grow a deal's value you can lift your price for the same work, or keep the price and add a deliverable they pay extra for. Different brands respond to each.

Why it matters: a flat 'my rate went up' can stall a budget-locked brand. Adding a paid item ('want Stories too? +$150') feels like more value for more money, which is easier to approve internally.

Simple example: instead of pushing $400 to $550 for one Reel, offer the $400 Reel plus a $150 Story set. Same total to them, but it reads as buying more, not paying more.

Your move: with tight budgets, sell add-ons. With flexible ones, just raise the rate.