How to negotiate when the budget truly won't move
Sometimes the cash is fixed. That doesn't mean the deal is. You trade on terms instead of price.
Work down this list and ask for whatever you can get:
— Shorter usage rights (30 days, not 12 months)
— Fewer deliverables for the same money
— No exclusivity
— Keep your raw footage to reuse
— A testimonial or case study for your portfolio
— First right to their next campaign
Example: they're stuck at $500. You accept, but drop ad rights and cut from 2 videos to 1. Same pay, less work — your effective rate went up.
Your move: when you hear 'that's our max,' shift from 'how much' to 'what do I give for it.'
Deal Desk 101
@DealDesk101
How to negotiate when the budget truly won't move
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