Brief a creative so it converts, not just looks nice

Brief a creative so it converts, not just looks nice
Fresh batch incoming. Before you hand it off, the brief checklist:

— Hook in first 2 seconds or it's dead
— One angle per creative, not a kitchen sink
— Native feel beats polished ad — film it ugly
— Caption restates the offer for sound-off scrollers
— 3 variants of the same winner's hook

Brief the hook, not the vibe. Tighten your next brief to one angle.