Smartlink vs direct offer — convenience vs control

Smartlink vs direct offer — convenience vs control
Smartlink (network auto-routes traffic to best-converting offer) → zero optimization work, great for mixed/junk traffic and geos you don't know. But the network skims, you see less data, and they route to THEIR margin not yours.
Direct offer → you pick it, full payout visibility, you optimize sub-ids yourself. More work, more upside.
Use smartlinks to monetize leftover/broad traffic and scout geos → move proven geo+offer combos to direct for the better payout.
Sending your best traffic through a smartlink? You're tipping the network on your own work.