Kill-or-keep an offer after week one
Week 1 done on a new offer. The verdict checklist:
— ROI above breakeven any single day? → keep, optimize
— Never crossed breakeven + spent 5x payout → kill it
— Good CTR but no conv → it's the LP or the offer, not your ads
— EPC trending up day over day → hold, it's warming
Don't marry a loser past 5x payout. Run the verdict on your week-old offer.
Buyer's Trenches
@BuyersTrenches
Kill-or-keep an offer after week one
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