16 June 2026
Message match: why the ad-to-lander handoff leaks the most conversions Deep dive: The single biggest preventable drop in a paid funnel often isn't the offer or the form — it's the half-second of disorientation when a vis…
@AboveFoldLab
15 June 2026
The "fold is dead" myth, and what eye-tracking actually shows Deep dive: Every few years someone declares the fold irrelevant because "people scroll now." The claim is half-true in a way that matters for landers. Nielsen…
@AboveFoldLab
14 June 2026
Social proof: when it backfires, and the studies that explain why Deep dive: "Add testimonials and trust badges" is treated as free conversion. The social-proof research says it's conditional, and the wrong proof can low…
@AboveFoldLab